Your decisions
Navigation plan
The header navigation plan we sent Sept 29 and walked through on the Sept 30 call. The current menu on the dev site has no dropdowns because we build those once the plan is approved.
The menus have to be built and tested before launch.
Enhanced product images
Your existing product photos, made larger with better lighting, shadow and background, consistent from product to product. Five samples are live on the dev site. On the Bronco page, pick Black Ops and the image switches to the blackout tip. Jim is sending before-and-afters this week, with another level of enhancement to compare, so you can review them with your team.
That leaves time to enhance, load and review all 25 before launch.
Logo refresh
A more dynamic flag, a formal "Motorsports Racing Technology" wordmark, an off-road version, an expanded color palette, and a mark that holds up etched on exhaust tips. The logo sampler went to you Oct 14. Direction from that day's call: premium, handcrafted and innovative, not a muffler shop.
What's left before launch
- Off-road, Muscle and Track. Your catalog in Excel with a column for each, checked off by part number, so we can build those three landing pages.With you
- Sales tax. The list of states (and Canada, if you sell there) where MRT collects sales tax. Tax by state is built into BigCommerce, so the list is all we need.With you
- Homepage feature. Which new muffler technology to lead the slider with, and any Featured Products you want tagged. This can wait until close to launch.With you
- FedEx. A short screen share to complete FedEx's PIN check so live shipping rates work.With you
- Coupon codes. Send the new codes once they're final. We'll load only those.With you
- Tracking and reporting plan. How sales from Google Ads, social and email get tracked from day one, coordinated with Hedges. Coming this week, for setup in November.Owed to you
- Sales history archive. Our recommendation for saving your Volusion order history before that account closes.Owed to you
- Payments. Stripe and PayPal are connected. Order Fees Pro is being switched on for handling fees, and we're confirming how Affirm runs through Stripe. Full checkout test before go-live.In progress
- Make and Model pages. Content and FAQs from the current site are loaded. Links inside that copy get pointed to the new pages at go-live.In progress
- Homepage slides. Working from the images Dave sent. Jeremy is getting original-quality files from Dave where they exist.In progress
- Sale prices. One or two clean ways to show regular and sale prices on a product page, without the three-level strikeout.Up next
- Redirects. Point every old shopmrt.com page to its new home so search rankings carry over.In progress
- Shipping. Product weights and box sizes going in, then live FedEx rates.In progress
- Customer accounts. Set up the retail customer group and bring customers over.Up next