formcode›
Updated November 5, 2026
MRT Motorsports · New BigCommerce Store

Road to launch: December 2026

We moved launch to December on the Sept 30 call so October and November go to finishing the store and getting the details right. This page shows the decisions in front of you, everything left before go-live and who has it, then where we can keep helping once the store is live.

Your decisions

Each one has our recommendation, the price, and the date it matters by.

Navigation plan

The header navigation is partly built on the dev site, following the plan we sent Sept 29. One question is left before we finish the dropdown menus.

The question
Should the Performance Exhaust and Hood Strut dropdowns also list each Make?
No cost either way. A yes or no is all we need to finish the menus.
Decide by Next weekly call

The menus have to be built and tested before launch.

Enhanced product images

Your existing product photos, made larger with better lighting, shadow and background, consistent from product to product. Five samples are live on the dev site. On the Bronco page, pick Black Ops and the image switches to the blackout tip. You liked the latest version and are getting your team's take on which one to use, and we agreed to start with your top 25 high runners.

Our recommendation
Your top 25 products, with Black Ops on those: $2,500
$1,500 for the 25 images plus $1,000 for Black Ops. Send the version your team picks and your top 25 list, and we'll get started.
Decide by Next weekly call

That leaves time to enhance, load and review all 25 before launch.

Logo refresh

A more dynamic flag, a formal "Motorsports Racing Technology" wordmark, an off-road version, an expanded color palette, and a mark that holds up etched on exhaust tips. The logo sampler went to you Oct 14. Direction from that day's call: premium, handcrafted and innovative, not a muffler shop.

Next step
Tell Jim which samples catch your eye
Typically $3,500 to $6,000, depending on concept rounds and how far we take the off-road version. We firm it into a fixed price once we talk.
Timing Not tied to launch

What's left before launch

Both sides of the list, so it's clear where each item sits.
From MRT5
  • Contact form and chat access. Your Contact Us form runs through Marketing 360 and your site chat through HubSpot. Both stop working at launch unless we move them. We need access to both accounts (or the name of whoever manages them) so we can carry them over along with your past inquiries.
    With you
  • Off-road, Muscle and Track. Your catalog in Excel with a column for each, checked off by part number, so we can build those three landing pages.
    With you
  • Sales tax. The list of states (and Canada, if you sell there) where MRT collects sales tax, before launch. Tax by state is built into BigCommerce, so the list is all we need.
    With you
  • Featured Products. The homepage slider is settled. We need the list of products you want featured on the homepage.
    With you
  • Coupon codes. Send the new codes once they're final, before launch. We'll load only those.
    With you
From Formcode9
  • Tracking and reporting plan. How sales from Google Ads, social and email get tracked from day one, coordinated with Hedges. Coming this week, for setup in November.
    Owed to you
  • Sales history archive. Our recommendation for saving your Volusion order history before that account closes.
    Owed to you
  • Payments. Your Stripe account and PayPal are connected. We're finalizing the Stripe setup, then setting up Affirm. Full checkout test before go-live.
    In progress
  • Redirects. Point every old shopmrt.com page to its new home so search rankings carry over.
    In progress
  • Customer accounts. Set up the retail customer group and bring customers over.
    Up next
  • Make and Model pages. Content and FAQs from the current site are loaded. Links inside that copy get pointed to the new pages at go-live.
    Done
  • Homepage slides. Built from the images Dave sent.
    Done
  • Sale prices. Regular and sale prices shown cleanly on product pages, in the layout you approved Oct 23.
    Done
  • Shipping. Product weights and box sizes are in, and FedEx is connected for live shipping rates.
    Done

Where we can keep helping

Not part of launch and not priced yet. Tell us which ones interest you and we'll scope them.
Around launch

Inquiries in one place

Once your contact form and chat move over, route every form and chat into one inbox with instant replies, so no lead sits unanswered.

Launch email to customers

A heads-up about the new store, including the one-time password reset your existing customers will need to log in.

After launch

Search check, first 60 days

Watch for broken links and ranking drops after the switch and fix them fast, so the move doesn't cost you traffic.

Category page content

Rebuild the buying-guide copy, FAQs and links your old category pages carried, coordinated with Hedges.

Automated emails

Abandoned cart reminders, post-purchase follow-up and review requests that run on their own.

Monthly homepage refresh

The seasonal ribbon (like Off-road October), slider updates and new product launches, kept current every month.

More enhanced images

The rest of the catalog after the top 25, plus direction for your photographer so new shots match.

Dealer and shop pricing

Separate pricing and logins for retailers and installers, if you want to sell to them through the store.

Social ads

Meta and Instagram campaigns built on the tracking we set up for launch, whenever you're ready.